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Strategic Thinking Bring and maintain knowledge and understanding of client's products, their marketing objectives, and the promotional activities of similar or competitive products to evaluate work in light of current marketing environment. Understanding marketing plans including objectives and strategies and how success will be measured. Contribute innovative ideas and tactics appropriate to client marketing strategy. Participate in strategic and tactical meetings to develop effective campaign reflecting the clients objectives. Generate new and innovative creative strategies and ideas to meet creative objectives. |
Creation and Execution Develop smart, single-minded ideas that are on strategy. Skillfully produce work across all channels. Work collaboratively with creative and account partners. Direct members of staff to ensure proper production of campaign elements. |
Execution Review and direct creative materials with partners |
Creative Strategy Evaluate creative strategy and execution of all new work |
Cross-functional Collaboration Collaborate and communicate with team members in a productive manner to ensure goals are being met and to attain/maintain creative vision outlined for the agency |
Medical Content Analyzes and creates supportable content, revising, rewriting, and reorganizing for clarity, comprehension, logic, structure, flow, and appropriateness for audience and project type and within regulatory guidelines. Works directly with copy and scientific/medical staff to ensure content/claims can be substantiated by supporting clinical studies. Prepares annotations and references for medical/legal/regulatory submissions as needed. |
Client Management Develop strong client relationships through participation in market research, presenting creative concept development, and strategic direction |
Staffing Align with creative leads to understand and support staffing needs |
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DEGREE/DIPLOMA | AREA OF STUDY | REQUIRED/PREFERRED |
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Bachelors | Marketing, Advertising, Communications, or Related Field |
N/A |
MIN EXPERIENCE | AREA OF EXPERIENCE | REQUIRED/PREFERRED |
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7 years | Marketing/Advertising Business |
Word Text Programs Solid knowledge of word text programs |
Communication Is attentive and shows interest in the subject; Expresses ideas clearly and accurately |
Quality Orientation Sees details, grades them against a pre-set standard and identifies flaws to monitor the quality of work and make any necessary improvements |
Presentation Ability to establish an effective demeanor and communication to influence one's point of view |
Organization Creates clear goals, identifies and finds the resources (e.g. time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time |
Prioritization Sets and manages priorities judiciously |
Problem Solving Shows interest in finding the cause of problems, looks for and chooses effective solutions and takes the necessary action to resolve them |
Collaboration Ability to work effectively in a team environment to build and foster collaborative environment |
Managing Delegates responsibilities and fosters a collaborative environment to work with others |
Interpersonal Skills Is able to establish and maintain rapport and build relationships with another |
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Salary Range:
$110,000 to $135,000 annually.
The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
For U.S. Job Seekers It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.